Brand Amplifier is a new initiative aimed at encouraging and helping emerging female-run companies in Lambeth. The idea is to give enterprising young women access to successfully established businesswomen, and pick up tips on how to best visualise, promote and enhance their business.
Ellie found out about the scheme through the Makerhood forums. She says: “I saw that Lovely Notebooks had been a previous finalist, and I had just bought a notebook from them at Make It Grow It Sell It (now Makers Market) in Brixton, where I had a stall on the same day. It inspired me to enter it too!
“I thought that if I could get as far as the finals and gain access to the mentoring workshops then it could be invaluable for my business. I never expected to place.
“To enter, I had to complete an application form outlining what my business was and where I thought it was going. I had to get across the essence of what I was doing and what my brand was.
“Winning the award has really given me confidence in what I’m trying to do. It’s hard to be a single mum and start up a business – and to be recognised and acknowledged for that is truly inspiring. The prize money means I can launch my own-design tea towels for the Jubilee this year and put that whole side of the business into full production, which is amazing.
“But even just being a finalist has put me in touch with an amazing new network of inspiring businesswomen from Lambeth who are all out there doing it for themselves – not only the finalists but the mentors (Jeanette Pritchard from JPCreative, Jasmine Birtles from Moneymagpie and Claire Morton from Alchemy Events) and organisers at JPCreative and judges on the night (Councillor Sally Prentice, Sylvia Marshall from cosyhomesonline.com and Mildred Talabi, previous Platinum award winner).
“I think everyone who got into the finals should feel proud to be recognised for the amazing things they’re doing in business. What an abundance of talent we have in Lambeth!”
Many congratulations to Ellie – and we look forward to seeing her Jubilee tea towels later this year!