Did you know that in Europe shoppers don’t like to talk to people? It’s true – 76% of us never actually speak to a sales assistant when we’re shopping. This means that what your customers see makes all the difference to what they buy. How you present your products is therefore critical to your sales success. It’s called visual merchandising.
With our wonderful partner WBC and the Metamorphosis Group, this three-hour workshop is packed full of useful tips, tricks and guidance that we hope will take your sales to the next level. It’s hands on and practical too. You’ll be surrounded by WBC’s fantastic tools, retail props, display units and fixtures and will have the chance to practise your dressing and display skills and get to grips with how to make your space – whether it is a table top or a pop-up space – work harder for you.
- Who’s shopping and how can I attract them to my stand?
- How can I encourage customers to shop for longer?
- How do I build a pop-up or market stall: what tools do I need?
- There’s only one of me – how can I use commercial techniques to drive my sales more?
- What’s cross selling? And what clever ways can I combine products to actively sell more?
- How do I measure my sales performance?
- Q & A – your chance to question the experts on your individual needs
Armed with the tools, the practical skills, the expert knowledge, AND – just as importantly – the inspiration that comes from learning in a safe space alongside other makers, we’re confident you’ll leave inspired to create attractive displays that engage with customers and boost your sales.
The workshop is run by Ellie Kidson, a visual retail specialist who oversees training and development for the Metamorphosis Group. Metamorphosis is a dedicated independent retail consultancy specialising in visual merchandising, brand delivery and retail performance improvement. Established in 2004, it has built an exceptional reputation for offering a unique and engaging consultancy and training experience.
A one-day visual merchandising workshop usually costs £175, but WBC and Metamorphosis have agreed to run a half-day workshop for local makers at the special price of £36 (£30 + VAT). Makerhood Makers’ Club members are entitled to a third off this price and can book for only £24!
When: Saturday 8 November 2014, 2-5pm
Where: WBC Retail Training Room, 15 Bessemer Park, 250 Milkwood Road, London SE24 0HG
To book the workshop, please email firstname.lastname@example.org.
Makers’ Club members should log in to makerhood.com and go the Makers’ Opportunities forum to get their discount code.